Flutter Entertainment
Flutter Entertainment has worked with Signicat for more than 12 years to strengthen digital trust across its global brands. From player verification, anti-money laundering (AML), and player safety to fraud prevention, Signicat helps Flutter deliver secure, robust, and consistent experiences in markets around the world.
– Working with Signicat means we can focus on building great player experiences, knowing that the identity, fraud and compliance foundation is solid. Their flexibility, ease of implementation and expertise have been key as we’ve expanded into new markets and brands. In particular, we have valued the support from the team who have regularly demonstrated their deep knowledge of market solutions and the value of any given data point to enhance Flutter’s services. We have seen strong benefits from meeting tight market deadlines as a result of this partnership and the agility and expertise of the Signicat team.
Challenge
Operating on a global scale with multiple brands brings complex and varied regulatory demands. Each brand must meet specific requirements for compliance, fraud prevention and customer verification, often shaped by local jurisdictions.
To stay ahead of evolving regulation and keep fraud and risk at bay while maintaining a smooth experience for players, Flutter’s demands in this regard are best supported by strong orchestration solutions that allow for flexibility, collaboration, and subject matter experience to achieve global compliance goals.
In particular, Flutter aimed to:
- Unify and simplify onboarding and verification across different markets.
- Detect and prevent fraudulent activity, including bonus abuse and identity misuse.
- Make it easier to integrate and test new tools and services.
- Maintain and manage commercial complexities with multiple providers and solutions through combined cost efficiencies and executions across various brands.
Solution
Flutter, through the Betfair brand initially, turned to Signicat to provide scalable digital identity and fraud prevention capabilities, building on a partnership now more than 12 years strong.
With Signicat’s RiskFlow Orchestration, Flutter manages KYC, AML, fraud and responsible gaming workflows through a single, modular platform. This approach enables Flutter to meet local regulatory expectations while maintaining group-wide standards and giving each brand the flexibility it needs.
The collaboration also makes it easier for Flutter to test and deploy new products and services across brands, accelerating time-to-market and ensuring consistent, compliant experiences for players worldwide. An example of this is Signicat’s support in gaming compliance in Europe through the use of e-ID schemes, aligning with consumer experiences in Europe alongside market-based regulation.
Result
Over the years, the partnership between Flutter and Signicat has expanded in both scope and strategic value for both parties. Today, Signicat supports multiple Flutter brands across regions, helping to strengthen identity and risk management through cutting-edge technology and immense support from Signicat’s team of experts.
The ability to adapt workflows, implement new integrations, and manage risk dynamically has helped Flutter increase operational efficiency and maintain trust across its portfolio.
With Signicat’s technology in place, Flutter continues to uphold high standards of compliance and player protection, while keeping onboarding simple and secure for genuine customers.