From Press Releases to Playdates: A Thriving Career and Raising Two Kids by Age 30

Sometimes, the best opportunities come when you least expect them—but need them the most without even knowing it. Born in France to Spanish and Italian parents, Alba Zaragoza grew up surrounded by diverse cultures and perspectives—a foundation that shaped her passion for communication and her talent for problem-solving.

In February 2021, Alba joined Signicat, stepping into a fast-paced Pan-European role as a PR Specialist in the Marketing team, quickly rising to become Signicat’s Communications Manager. Now based in Madrid and in her early 30s, Alba has mastered the art of balancing a thriving career with motherhood, expertly managing the demands of her role while raising a young child and caring for a newborn.

From Paris to Madrid: a “Poetic” Journey

Alba’s story began in Paris, where she spent her early years before her family relocated to Madrid when she was six—the move was initially meant to be temporary but was made permanent by the lure of Spain’s sunny charm. “My parents couldn’t resist Madrid’s light and warmth after rainy Paris,” Alba laughs. Her multicultural upbringing gave her a natural ability to connect with people—a skill that would become the cornerstone of her career in communication.

Inspired by storytelling and connection, Alba pursued a degree in Journalism in Madrid—a choice influenced by her parents’ vision of a “poetic” career. “I initially wanted to study Advertising and Public Relations, but my parents suggested Journalism as a better fit. In the end, it turned out to be the perfect bridge between the two,” she reflects. It was in PR that Alba ultimately found her professional calling, merging creativity with strategy.

Thriving Through Change and Uncertainty

Alba’s career had always been rooted in agencies and B2C communication, where she built a reputation for crafting impactful strategies. But in 2021, as the pandemic reshaped industries, a quieter workload left her seeking new challenges. “Things were too quiet at the agency I worked for—clients were pausing their PR plans to focus on digital marketing,” she recalls. That’s when Signicat reached out with an opportunity to step into the world of B2B PR. “It was a tough time in the world, but joining Signicat felt right,” Alba remembers.

“At first, I didn’t fully understand what the company did,” Alba admits, “but I loved the purpose and mission behind it and immediately felt a connection with the company culture.” Her connection with her future manager was instant, which made the decision to join easy. “It felt like the perfect next step in my career.”

Reimagine Work, Redefine Possibilities, Fuel Growth

What Alba loves most about her role is the balance between structure and spontaneity. “I can plan my work with complete freedom,” she shares. From coordinating with colleagues across seven countries to building Signicat’s Pan-European leadership positioning, crafting content, or pitching stories to the press, her work constantly challenges and engages her.

“It’s a big shift from working in just one market,” Alba explains, “but it’s taught me to rethink everything I thought I knew and to embrace new perspectives.” With its ever-changing demands, her role ensures that no two days are alike. “I might start the day with a clear plan, but it often evolves completely,” she says. “Every day keeps me on my toes and learning.”

“Being part of a global team is incredibly enriching,” she shares. “I’ve learned so much about different cultures—how people greet each other, how to communicate to avoid misunderstandings, and even how meal times and typical foods vary across countries, as well as what people enjoy doing in their free time. It’s these little details that make collaboration so exciting.”

Meeting Deadlines Between Diapers: The Ideal Work-life Balance

For Alba, juggling the demands of work and motherhood is a challenge she embraces with determination. “It’s not always easy, but having the trust and support of my manager and Signicat as a company makes all the difference,” she shares. The company’s flexible culture allows her to structure her time around her family’s needs while continuing to deliver impactful work. “I didn’t realize how much time having a small child—and now a newborn—would take, but Signicat’s flexibility makes it manageable.”

With a toddler and a newborn at home, Alba carves out time for herself in the evenings or on weekends, a rhythm she credits to Signicat’s support. “Time after work, weekends, and holidays are truly respected, so I can fully disconnect and recharge.”

Think Fast, Solve Faster: A Motto to Live By

Alba approaches challenges with a mindset inspired by Winston Wolfe from Pulp Fiction: “I solve problems.” It’s a philosophy she carries into every aspect of her life. “When a problem arises, I focus on finding solutions instead of dwelling on it. That mindset keeps me moving forward, no matter what comes my way.”

Inspired by Tomorrow

When asked what excites her most about the future, Alba doesn’t hesitate: “To keep working with my colleagues, my manager, and the knowledge that the best is still ahead of us.” With a problem-solving mindset and a love for connecting people and ideas, Alba continues to thrive—proving that with the right support, balancing a dynamic career with motherhood isn’t just possible—it’s inspiring.